Just like in Excel, you can display data in a table or a matrix. A matrix is similar to a pivot table in excel. You can drag data fields into both rows or columns.
In format, under visualizations you can change the table style, grids, font size, etc to customize the table you created.
To create a matrix or table with conditional formating:
This matrix allows for comparison of two categories at the same time. For example, we can quickly gain insight that Candy E in the New England region had the highest return on investment over the full date range. Similarly, it is quick to spot which combination of region and product is doing poorly. Using the date filter allows you to see how these values change over time.
See also: video on creating tables in power bi