Write the following measures in the formula bar:
% of Large Transactions By Ad Source = DIVIDE( CALCULATE(SUM(TransactionData[Revenue]),TransactionData[Revenue] > 10000), CALCULATE(SUM(TransactionData[Revenue]),TransactionData[Revenue] > 10000, ALL(Advertising[Ad Source])), 0)
Shows how to combine three important functions in DAX using one expression. This works because with the ALL function the denominator is not effected by the filter.